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IABC London – The Anatomy of a Healthcare Marketing Campaign: SickKids “VS.”

Jacky P.A. Tran Last month the main architects behind the SickKids VS. campaign paid a visit to IABC London to talk about their experiences with the provocative campaign. Lori Davison, the Vice-President of Brand Strategy and Communications at SickKids teamed up with Peter Ignazi of Cossette, their agency partner to take something great, and somehow…

Member Benefit – Ivey Executive Education Scholarship

IABC London is pleased to offer an exclusive member benefit in partnership with Executive Education, Ivey Business School at Western University. Understanding Your Customer: From Insight to Action delivers a practical, hands-on approach to building stronger customer-focused strategies. And it’s available at a significant discount to three IABC London members. $1,750 savings for IABC members This…

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