Director, Communications
Cassie Caranci
iabclondoncomms@gmail.com

Cassie is a proud graduate of Western University, with both a degree and a diploma under her belt. Currently working as a Senior Communications Specialist at Great-West Life, Cassie is passionate about sharing client stories and connecting with key audiences in countless creative ways.

Linkedin: https://ca.linkedin.com/in/cassiecaranci

Responsibilities:

• Ensure members receive accurate information about chapter and IABC news and events
• Develop and monitor an annual Editorial Calendar for chapter communications
• Maintain brand consistency throughout all media and marketing channels
• Prepare media releases to promote upcoming events
• Assist in communicating upcoming activities and events to members
• Nurture relationships with local media and explore opportunities to provide articles, expertise where appropriate
• Arrange interviews and speaking engagements for chapter leaders with interested groups
• Maintain media contact list and accurate records of activities
• Develop vendors’ directory (including paid advertising)
• Prepare annual budget for communication activities
• Work closely with chapter portfolios to gain web content, articles, etc. for IABC London communications, and with chapter administrator on email distribution.
• Prepare monthly portfolio report, to be presented at IABC London board meetings
• Train successor and oversee Communication Liaisons (~5 volunteers)