The Story That EVERYONE Hears
Unbreak their hearts- Communicating in a Crisis
When: February 12th, 2015 from 7:30am-9:00am
Where: Continuing Studies (355 Wellington Street #240, London, ON N6A 3N7)
Tickets: $25 Members | $35 Non-members
Are you ready? Because it’s bound to arrive – a crisis!
Some communicators can go their whole careers without encountering a crisis. However, in today’s fast paced and tech-savvy society, organizations deal with more exposure and accountability– making crisis that much more frequent. As a communicator, your efforts will never be more scrutinized, or potentially more appreciated, than when a crisis strikes. With preparation and the proper mindset, you can succeed in guiding your organization through the toughest of situations. If, on the other hand, a crisis erupts and you aren’t sure what to do, the situation can slip out of your control and become the story that everyone hears about.
Keith Marnoch will lead attendees through all the steps of issues management, from defining a crisis to managing one. You’ll also have the chance to ask him any questions you may have about handling these difficult scenarios.
Key take-aways will include:
The anatomy of a Crisis
When an issue turns into a crisis
Navigating Issues Under Pressure
What you should be doing now to prepare
Your Response Machine
Why simply having a plan isn’t always enough
How you might uncover a new opportunity
Keith Marnoch is an ABC – accredited business communicator – and a graduate
of Ryerson’s Bachelor of Applied Arts Broadcast Journalism program.
He’s been a lead communicator for a number of organizations including at Tennis Canada, TSN, The Discovery Channel, The Globe and Mail and The Credit Valley Hospital. He also served as a communications advisor to a provincial cabinet minister.
Following a stint as Associate Director of Media Relations for York University in Toronto, Keith and his family moved to London four years ago, when he took on the position of Director of Media and Community Relations for Western University.
At Western, he is responsible for managing issues faced by the University and does so by working with leaders in all areas of the university, both academic and operational.