Swinging for the fences: Changing up your digital game and enhancing your social media strategy

  • 07:00 PM

  • DATE AND TIME: Wednesday, November  24, 2021, from 7:00 – 8:00 p.m.
  • FORMAT: Online Zoom event
  • TICKETS: Register today! ($15 for members & students  | $20 for non-members)

Canadians are spending up to 13 hours per day on screens, making social media and digital communications increasingly important to every organization’s strategy. But how has the professional practice of digital communications evolved? Where is it headed? And how do you take your current digital strategy, turn it up to max and hit it out of the park?

IABC London invites you to join us for “Swinging for the fences: Changing up your digital game and enhancing your social media strategy,” featuring three digital communications experts who will share insights on the latest trends in social media and digital communications, and the secrets to increasing engagement and outcomes.

You will hear from:

  • Sherrilynne Starkie – An experienced social media marketing pioneer from Ottawa, Ontario;
  • Jeph Maystruck – A marketing consultant, researcher, and strategist from Regina, Saskatchewan with a focus on making companies smarter; and
  • Keith Tomasek – A communications specialist from London, Ontario with more than  10 years’ experience in digital and mass communications.

Join us online on Wednesday, November 24 at 7:00 pm for what promises to be an informative and engaging discussion. You will leave with new ideas, expert insights, and tips for reinvigorating your social media and digital communications strategy.

Register now!

The Zoom link will be emailed to you prior to the event.

About the Speakers:

Want to learn more about Sherrilynne Starkie, Jeph Maysttuck or Keith Tomasek? Follow or contact them below:

Sherrillynne Starkie 

Sherrilynne Starkie is an award-winning digital communications consultant with more than 20 years experience working with private and public sector clients in Canada, Britain and the USA. She has an international reputation as a social media innovator, is a prolific blogger and podcaster and is an active community volunteer.

She assists organizations in dealing with big challenges–everything from market disruption to aging workforces to reputation management through effective digital communications strategies.

She is an accomplished public speaker having appeared at IABC World Conference, SXSWi, MARCOM Annual Conference, IABC Ottawa, IABC Toronto, CPRS Ottawa, Women in Communications and Technology Canada, UA Canada, The Bulldog Reporter among other.

She currently is Past President of IABC Canada Eastern Regional Board.


Jeph Maystruck

Jeph has an utter disregard for the status quo, for the past 10 years he has been disrupting the marketing industry in Canada. He gives keynotes on a variety of topics, teaches Social Media Marketing at the University of Regina, hands out lottery tickets daily, and runs a marketing company called Strategy Lab.

Outside of “work” Strategy Lab has founded Big Idea Camp, The Honest Conference and played a major role in the Build Love campaign. Jeph enjoys most sports, baking, cooking, reading, writing, growing a garden but where he spends most of his time these days is being a Dad to a three-year-old and a five month old.


Keith Tomasek

Keith joins creativity with data to create campaigns that drive measurable results.

His social media campaign for the Grand Theatre drove incremental revenue and won a Virtuoso Award from the International Association of Business Communicators.

Keith grew up in Montreal, where he studied theatre at John Abbott College. Later he completed a BA at Carleton University and a Master of Arts in Mass Communications at the University of Leicester. For ten years, he lectured at the University of Western Ontario and, before that, lectured at The American University of Sharjah in the United Arab Emirates.