Stripped Down PR

  • 5:00 PM
  • 585 Richmond St, London, ON

When: January 21, 2015 from 5:00pm – 8:00pm

Where: Jim Bob Ray’s

Tickets: $20 Students | $25 Members | $35 Non-members


RSVP is required by 3pm on Monday, January 19th.

What if you could ask the industry pros anything you wanted? What would it be? Now is your chance!

Join us at Jim Bob Ray’s on January 21, 2015 at 5:00pm for this one-of-a-kind event. A panel of seasoned marketing and communications experts will answer all of your burning questions. Whether it’s lessons learned, recommended skills or information about a day in the life of a PR professional, this “ask me anything” event is the perfect opportunity to ask the pros the questions you’ve always had on your mind!

You’ll receive tips, tricks and honest advice from:

JoAnn Robinson
ON Communication

Jo Ann Robinson is an IABC Accredited Business Communicator (ABC) with more than 15 years of experience in social media, traditional media relations and issues management.

As the manager of the ON Communication public relations team, she provides client management as well as strategic direction and communications counsel for a talented team.

Before working at ON, Jo Ann worked for the Canadian Association of Petroleum Producers, where she was the primary media contact. Jo Ann has Fine Arts degree from the University of Calgary and earned a Bachelor of Applied Communications in Public Relations from Mount Royal University.

In addition to her leadership role at ON, Jo Ann teaches at Western University.

Marek Kubow
Communications Consultant, London Health Sciences Centre

Marek Kubow is a Communications Consultant in the Corporate Communications and Public Relations department at London Health Sciences Centre (LHSC), one of Canada’s largest acute-care teaching hospitals. Marek spends his time strategically highlighting LHSC’s initiatives, achievements, and innovations.

Health care communications have defined Marek’s career, having previously also worked at St. Joseph’s Health Care London. A news-junkie at heart, writing, media relations and issues and reputation management are what drive him. He has been involved in the announcement of a number of World, North American, and Canadian medical firsts, as well as developing communication strategy for high profile issues. Marek also supports strategic internal communication initiatives for LHSC’s nearly 15,000 staff, physicians, students and volunteers.

Marek joined IABC in 2008 and previously participated as a member of the Virtuoso Awards and Gala committee. Marek holds an honours specialization BA in English Language and Literature from the University of Western Ontario, along with a postgraduate certificate in Public Relations from Humber College. He is currently pursuing a Project Management certificate at Fanshawe College.

When not consuming news on Twitter, Marek is likely watching Manchester United, TV, or playing video games.

Sonya Gilpin
Marketing Communications Specialist, 3M

Sonya is beginning a new role at 3M as a Marketing Communications Specialist. In the four years prior, she climbed the ranks in the Communications & External Relations department at Lawson Health Research Institute – first as an intern, then an Associate, and finally a Consultant.

Sonya’s experience in the field is broad: public relations, media relations, feature writing, content strategy, event planning and internal communications to name a few. As both a proven strategist and a notorious list-maker, Sonya has helmed multiple corporate projects. Her favourites include the launch of the first-ever London Health Research Day, the largest student research conference of its kind in Ontario, and Lawson’s web redevelopment project.

Sonya has a short but rich history with IABC London. A member since 2009, Sonya is currently the Vice President of the Board. Previously she served as the Director of the 2013 and 2014 Virtuoso Awards Galas, a volunteer in both the Membership and Professional Development portfolios, and the coordinator of the IABC London Award.

Sonya holds an Honours Bachelor of Arts in Media, Information & Technoculture (M.I.T.) and Film Studies, and a post-graduate diploma in Communications & Public Relations, both from Western University.

Outside of work, you can find Sonya indulging her love of food (she owns more cookbooks than clothes), or watching Netflix with her adopted “jug,” Peggy.