Shift Happens: Communicating in a Changing Media Landscape

  • 05:00 PM
  • Joe Kool's, 595 Richmond (back room)

When:  Thursday, March 20, 2014 |5:30 – 6:30 p.m. | Doors open at 5:00, media panel at 5:30

Where: Joe Kool’s, 595 Richmond (back room)

Tickets: $25 IABC/WCT members and students | $35 non-members

Buy tickets

Women in Communications and TechnologyRegister by: Friday, March 14 at NOON

An in-depth look at new media from the perspective of local media personalities who have made a name for themselves using virtual communities and networks.

Brought to you by the International Association of Business Communicators (IABC London) and Canadian Women in Communications and Technology (WCT).

What you’ll learn from our panelists:

  • How to pitch a story and share content that gets noticed
  •  Is new media really changing the way we communicate?
  • Staying relevant in an online environment
  • Social media: How much is too much?
  • What should you do when social media backfires?

Meet the panelists

Kate Dubinski
Kate Dubinski is a multi-media journalist with the London Free Press. She started there as a reporter almost 10 years ago. Since then, her beats have included education and digital trends but she has covered police, courts and politics. Kate was the first reporter to live-tweet from inside a criminal court, bringing the details of the notorious Bandidos biker gang murders to the public. She’s proud to work in a newsroom that’s been an early adopter of social media tools, using everything from Twitter and Facebook to Storify to get stories, keep in touch with PR professionals and broadcast the latest news to readers. The Free Press prides itself on maintaining an updated website with content that ranges from news articles to polls, videos, maps and audio podcasts that speak to as broad an audience as possible. She lives in London with her husband and two daughters.

Nathan Smith
Nathan Smith is the Brand Director and News Director at AM980. He’s a graduate of the Broadcast Journalism program at Fanshawe College, and an RTNDA award winner. Nathan lives in London with his wife Celine, and their two children…3 year old Cassius, and 1 year old Nyah.

Mike Donachie
Mike Donachie is a reporter/photographer for Metro London, where he takes on any and all stories that he can, the sillier the better, but specializes in city hall reporting. He has been with Metro since June 2013.

He spent 17 years working for newspapers made by Scottish publishing company D.C. Thomson, after completing a law degree with a specialism in international law.

His 10-year reporting career in Scotland saw him cover all types of news in Perthshire. He managed a regional daily newspaper’s coverage of the G8 Summit in 2005.

Mike also spent seven years as a copy editor, including as a manager of a night shift production staff. He was involved in the launch of a daily newspaper website and he has extensive web desk experience. He tweets too much and complains about Facebook a lot.

Mike lives in London with his wife Shazia and their two young children.

MODERATOR: Melissa Schenk
Described by many as energetic, creative, and a leader in her field – Melissa wears many exciting hats as a Marketing Strategist, TV Personality, Entrepreneur, Speaker, and Shopping Channel Spokesperson.

Melissa’s unique combination of skills, experience and business credibility result in her being in high demand from successful business people.  You might remember her from Tourism Queensland’s “Best Job in the World” Competition. She was in the TOP 50 out of more than 35,000 entries.

Melissa Schenk is passionate about the power of video. Her professional experience spans a variety of networks from CTV, CNN, Shop NBC, The Shopping Channel, and more! She is the owner of MS2 Productions – a high impact video, training and marketing agency that cost effectively brands, networks and markets for corporations and businesses with the next generation of media, video marketing and corporate storytelling.

Melissa Schenk is a highly motivated and successful entrepreneur / tv personality with more than 15 years of experience in on-air television and online video production, who teaches from experience.   As a certified Character Development Specialist with an extensive background in television, sales and marketing, she is a sought after educator and marketing strategist, specializing in digital and social media strategies for businesses.  She is frequently sought after to craft powerful messages that speak to customers, educate prospects, increase conversions and build brand equity.