“Nudging” towards behavioural change: The role of behavioural insights in communications

  • 05:00 PM

DATE AND TIME: Wednesday, March 23, 2022, from 5:00 – 6:00 p.m.

FORMAT: Online Zoom event

TICKETS: Register today! ($15 for members & students  | $20 for non-members)

As communicators, we tap into human behaviour every day. We often think about people as rational, value-maximizing individuals who act in their own best interests and have infinite capacity to make cognitively complex choices. But in reality, we are human – susceptible to human fallibilities like impulsivity, forgetting, cognitive laziness, confusion over complexity; and we have a tendency to let emotions play too big a role in our decisions and actions. That’s where behavioural insights (BI) and Nudge Theory comes in. 

Join Anne Matthews, the creator of the Ontario government’s Behavioural Insights Unit, as – using COVID-19 as a backdrop – she explores how BI and nudging can make us better communicators.

Register now!

The Zoom link will be emailed to you prior to the event.

About Anne Matthews

Anne Matthews is a digital transformer and storyteller with over 20 years of public sector experience. She is the Director of Communications and Knowledge Mobilization at the data research nfp, Blueprint. Anne advises private sector and public sector organizations on communications, employee engagement, change management and the future of work. Her early career was spent in newsrooms at CFMT, Citytv and CBS News in New York City as an assignment editor, reporter and producer.

During Anne’s two decades with the Ontario government, she led communications teams in the Ontario Ministry of Health and Long-Term Care, including acting as the spokesperson for provincial health matters. She negotiated communications strategies at inter-provincial government tables, led the marketing for the expansion of ServiceOntario centres across the province and created the Behavioural Insights Unit for the Ontario government. 

In her free time, she’s writing her first Young Adult time travel novel, producing Civic Talk, a podcast about public sector innovation, and coaching and mentoring women in confidence building at the social enterprise, SheRocks!.

Anne loves to talk about behavioural insights and how it applies to communications.