How Maple Leaf Foods navigated one of the hardest crises imaginable: The Plan Covers Day One
Leading to human tragedy of illnesses and deaths, it’s difficult to forget the 2008 listeria outbreak in Canada linked to cold cuts from a Maple Leaf Foods plant in Toronto, Ontario. The company’s reputation was on the line as contaminated meat products were recalled.
Through one of the most unimaginably difficult crisis, something remarkable happened: the company set the gold standard in communication for their honest, rapid and all-encompassing response to consumers and the frightened public.
CEO Michael McCain lead the company during this difficult time. He put the interests of consumers first and took responsibility for the tragedy – both actions struck a chord with Canadians. Linda Smith was part of the communications team and day-to-day spokesperson for Maple Leaf Foods. IABC London is pleased to welcome Linda to deliver behind-the-scenes insight into this case study of how to handle a serious crisis the right way.
Don’t miss your opportunity to learn the gold standard of crisis management from first-hand experiences from the front line that helped turn an unspeakable tragedy into a lasting example of how to do the right thing in communications.
About the speaker:
Linda Smith brings over 30 years experience consulting to some of Canada’s best-known companies. In 2011, she started Smithcom, a Toronto-based boutique communications agency specializing in reputation management that supports clients in a variety of industries including agribusiness/food, mining, financial services and health care.
When: Thursday April 20th, 2017 – doors open at 5:30 p.m., presentation 6 p.m. to 7 p.m.
Where: Pathways Skill Development, 205 Horton St E
Tickets $35 for Non-Members, $25 for Members, $20 for Students.
Hot and cold refreshments will be served.
RSVP Registration closes on Tuesday, April 18th at 3 p.m.
Register now: https://www.karelo.com/enter_res.php?&BID=187&Ev=17162