When: Thursday, January 16, 2014 |7:30 – 10 a.m. (includes breakfast) | Doors open at 7:15, speaker at 7:30
Where: Westminster Hall, Room 36 (basement), Western University | Map
Tickets: $25 IABC members and students | $35 non-members
Register by Friday, January 10.
Attend our first website audit workshop where Mark Brown, Partner at adHOME, will show you some simple methods for finding out if your website is helping or hurting your business through examples and real-time analysis of attendee websites.
What you’ll learn
- The basics of evaluating on-site SEO and the value of meta-data
- Web design fundamentals
- Link integrity
- Responsive layouts and effective navigation paths
- Where to find handy online tools for future evaluation
Mark is an inspiring Internet pioneer with over 20 years of web and digital advertising experience delivering new media solutions to global clients. Mark is also a seasoned entrepreneur having founded three successful Internet start-ups in Asia and the U.S. Mark has a BSc Engineering degree from Kettering University and an MBA from Richard Ivey School of Business and Keio University in Japan.
Mark’s specific areas of expertise are digital marketing strategy, online advertising, search engine marketing and social media. Over his career, Mark has led interactive project teams for such clients as Nike, McDonalds, Toyota, Yahoo!, Morgan Stanley, Johnson & Johnson and HBO.