Amp up your strategy: How to produce award-winning projects

  • 12:00 PM


Date and time: Wednesday, February 23, 2022 from 12:00-1:00 p.m. ET

Format: Online Zoom event

Tickets: Register today! (Free for IABC members and students | $10 for non-members)

As communicators, we strive to produce compelling strategies – ones that will capture stakeholder attention and drive desired action. But what makes an effective strategy? How can we break through the noise to deliver on our objectives? And how can we be recognized for that work?

In this session, the 2021 recipients of IABC London’s Best of the Best Virtuoso Awards will share the strategies, successes and challenges behind their award-winning campaigns. Attendees will hear about:

  • Bluewater Health’s COVID-19 Community Relations strategy from Julia Oosterman, Chief, Communications & Public Affairs, and
  • Fanshawe College’s 2020 President’s Breakfast from Elaine Gamble, Senior Manager, Corporate Communications, and Megan Zinn, Corporate Communications Officer.

Attendees will walk away with:

  • Insights into creating effective strategies;
  • Knowledge on the importance of audience research, SMART objectives and measurement; and
  • Tips for producing a successful Virtuoso Awards entry and giving evaluators the information they need. 

The event will conclude with a Q&A moderated by multi-award winning professional, Tristan Joseph, Communications Manager, Research, at Western University.

Register now!

Speakers

Julia Oosterman | Chief, Communications and Public Affairs, Bluewater Health

As Chief, Communications and Public Affairs, Julia leads the Communications & Public Affairs team in informing and engaging internal and external audiences to enhance the hospitals’ reputation, strengthen relationships within the community and reinforce the hospital’s presence as a regional healthcare leader. Julia is part of the executive leadership team at Bluewater Health and she moved here from Toronto in 2016.

Julia is fluently bilingual in English and French and brings 20 years of corporate communications experience, having worked previously for a multi-national insurance company, Bell Canada and Telus. Julia teaches part time at Lambton and Fanshawe colleges, and sits on the Board of Directors for Pathways Centre for Children. Julia has 4 children and lives in Bright’s Grove.

Elaine Gamble | Senior Manager, Corporate Communications, Fanshawe College

Elaine Gamble is an experienced communications leader, currently serving as the Senior Manager of Corporate Communications for Fanshawe College where she oversees all external and internal communications along with media relations. Over her 25-year career, she has held senior communications positions at the City of London and within the Government of Ontario. She has completed the Queen’s School of Business Leadership Program and holds a Bachelor of Arts degree in Translation and a Certificate in Professional and Technical Writing from Glendon College, York University. Ms. Gamble is a member of the International Association of Business Communicators and her work has been recognized with several awards.

Megan Zinn | Corporate Communications Officer, Fanshawe College

Megan Zinn is a seasoned communications professional and currently serves as Corporate Communications Officer at Fanshawe College. Throughout her career, she has held a variety of roles in public and non-profit organizations in the social services, health care and higher education sectors. In her current role at Fanshawe, Megan provides strategic communication support to a number of academic schools and departments across the College. She specializes in writing for digital and print publications and developing communications for fundraising. Her work has been recognized with an IABC London Virtuoso Award and an IABC Canada Silver Leaf Award.

Megan is a graduate of Athabasca University and Fanshawe College. She currently serves as Past-President of IABC London and Director, Finance for IABC Canada East Region.

Moderator

Tristan Joseph | Communications Manager, Research, Western University

Tristan Joseph is a Communications Manager, Research, at Western University. With over 10 years of experience, her expertise includes strategic marketing & communications, public relations, digital media production, social media and media relations in private and public sector industries, including health care, higher education, agency and non-profit. Collaboration, creativity, customer service and ethics are essential to her strategic approach in communications and marketing.

She has earned 10 awards from the International Association of Business Communicators at local and provincial levels recognizing her commitment to creating engaging content and innovative campaigns for her clients. Tristan has also delivered successful media pitches that have been featured in the Globe and Mail, Maclean’s, CBC Radio International and CTV Toronto.

Passionate about health care and helping the community, Tristan has been an active volunteer for various national health charities, including the Eczema Society of Canada. She currently serves as a Director on the Board of Museum London and member of the External Relations Committee.

Tristan has a Bachelor of Arts in Film Theory from Western University, a Diploma in Media Arts from Sheridan College and an Advanced Diploma in Public Relations from NSCC. She teaches Writing for Digital Media at Fanshawe College in London, Ontario.