Last week, the winners of the 2015 Gold Quill Awards were announced. IABC London is pleased to announce Fred DeVries of Western University has won an Award of Merit for a writing entry titled: Impact Western: Donor Communication at Western University. Fred recently sat with IABC London to talk about this honour.
Q. You won Silver Leaf Awards in 2014. Did these recognitions convince you to submit an entry for the Gold Quill Awards program?
A. Being a Silver Leaf Award recipient definitely prompted me to consider a Gold Quill submission. I knew it would offer a great opportunity for Western to be recognized globally. And the positive and constructive feedback I received from both the Virtuoso and Silver Leaf evaluators was amazingly helpful in moving to the next level.
Q. What was some of the feedback on your Gold Quill entry?
A. The entry is based on donor relations communications at Western University. The judges highlighted how the work sample scored “better than average due to the quality of the writing…the result is a very readable title that delivers a set of clear messages to a defined target audience.”
Q. How does it feel to be recognized internationally for your communications work at Western?
A. I’ve never submitted an entry to the Gold Quill program, and I knew the judging process would be challenging. So when I first got the news, I was shocked but also incredibly honoured to receive an award. There are so many organizations who submit to the Gold Quill program each year and being a winner is wonderful.
Q. What does Gold Quill mean to you and Western?
A. This award means a lot. I’ve worked in communications for more than 20 years, and going through the award process has provided substantial insight and encouragement to improve and challenge myself. And the award is also indicative of the creative opportunities that Western provides. I’m part of a great team at Western and this win recognizes us positively.