Virtuoso Award entries are a familiar deadline every year, and getting them done requires the same diligence and organization as any other project. At Lashbrook Marketing & PR, we’ve written our share of Virtuoso entires, so I can tell you that preparation is key.
While the entry deadline for this year’s Virtuoso Awards is over, it’s never too early to start thinking about next year. Here are some tips and tricks for getting your entries completed on time and in good quality:
1) Make a plan.
Make sure you have an action plan. Schedule meetings with your team to review drafts, mark your own internal deadlines on your calendar, and divvy up the work. Understand who is doing what, and when it needs to be done by. As with any project, you need to understand the timeline, deliverables and key contacts from the outset.
2) Give yourself enough time.
Don’t underestimate how long it will take you to write your entries. Leave lots of time for colleagues to review, to make any changes, and gather your work sample. This can take hours for one entry alone, so make sure you have built room into your schedule and stick to it! If possible, reference the time you spent in previous years to be more realistic the next time.
3) Order your supplies.
Make sure to order binders, sheet protectors, labels, USB drives and anything else you may need well in advance of the deadline. You don’t want to realize at the last minute that you don’t have what you need to submit your entry!
4) Focus on quality, not quantity
Focus on great entries, not just numerous ones. If you have limited time, pick one or two projects and focus on those. Don’t try to enter 15 awards if you are the only one to work on them. Pick the best and dedicate yourself to those. The same goes for the page count. Don’t force yourself to reach the maximum number of pages. If you have covered all of your bases in two or three pages, don’t add irrelevant information simply to lengthen your entry. Focus on your main messages, and not the amount of copy.
**The 2015 IABC London Virtuoso Awards will be held on Thursday, June 4th, at the Mercato, Brescia University College. We’re looking forward to it and hope to see you there!