IABC London is pleased to offer an exclusive member benefit in partnership with Executive Education, Ivey Business School at Western University. Ivey was given a generous donation from StarTech to develop a Marketing & Consumer Insights program for regional businesses.
Three IABC members are eligible for a scholarship which offers a three-day program for $750, significantly reduced from the standard pricing of $2500. The tuition includes all material, accommodations and meals for the entire program on March 2-4, 2016.
“Understanding Your Customer: From Insight to Action”
The program that delivers a practical, hands-on approach to building stronger customer focused strategies that will give you a sustainable competitive advantage. You will identify the qualitative and quantitative factors that drive customer insights and how to apply these findings to your strategy. More than just data analysis, you’ll turn information into insight, and insight into actions that will improve your organization’s ability to reach new customers and build deeper relationships with existing customers. You’ll leave with fresh ideas and knowledge that can immediately be applied to your organization.
Who should apply?
Individuals with marketing responsibilities and those who oversee marketing planning and strategy.
Current IABC London members are invited to email firstname.lastname@example.org by February 12, 2016 to confirm your intent to register. The offer is available to the first three members who confirm.