Congratulations to IABC London’s 2019 Silver Leaf Award winners: Lashbrook Marketing & Public Relations and London Police Service.
The Silver Leaf Awards are Canada’s national project-based awards program celebrating excellence in business communication from the Canada West and Canada East Regions of the International Association of Business Communicators (IABC).
LASHBROOK MARKETING & PUBLIC RELATIONS
Award of Excellence
Communication Management: Non-profit Campaigns
Project: New Canvas of Life
Lashbrook Marketing & Public Relations won an Award of Excellence for their work on ‘New Canvas of Life,’ an annual fundraising event that supports London Health Sciences Centre’s (LHSC) Multi-Organ Transplant Program.
The team worked pro-bono with the New Canvas of Life committee to transform the small event to one that reached a considerably larger audience and produced a significant end result. Lashbrook’s strategic and passion-driven marketing plan successfully positioned New Canvas of Life for long-term success. New Canvas of Life attracted 450 attendees to the event, achieved a paid social media reach of 25,000, achieved coverage in all major local media, raised over $95,000 and, invaluably, cultivated a community of new supporters. Building on the success of the first year, the second year of the revamped event raised over $125,200.
“Our motto is that we don’t win awards, we earn them. This was especially true in our work to support LHSC’s Multi-Organ Transplant Program. The client was amazing to work with and they were open to everything. Laurie’s husband, Doug, received the gift of life from a donor five years ago. So, we have a strong personal connection to their work, and it means a lot that we can give back.”Tristan Joseph, Senior Strategist at Lashbrook.
This has been an exciting year for the Lashbrook team, who recently merged with RedRhino to become one large team operating under the RedRhino name to offer big agency capabilities with the small agency vibe and responsiveness.
LONDON POLICE SERVICE
Award of Excellence
Communication Management: Internal Communication
Project: ‘Stronger than you Know’ campaign
Roxanne Beaubien of London Police Service won an Award of Excellence for the ‘Stronger than you Know’ campaign. The campaign is an internal mental health initiative designed to increase awareness and understanding about mental wellness and to reduce stigma associated with seeking help when experiencing a mental wellness struggle.
The three-pronged anti-stigma campaign centred on testimonials from two members with lived experience, messaging from trusted leaders and a pledge project for all employees. Tactics included videos, a microsite, posters, magnets and a launch event.
A post-campaign survey proved the campaign’s success in reducing stigma, improving opinions about those with mental wellness issues and influencing some to seek help if they were to experience a mental health challenge.
“Without the strength of those willing to tell their stories to help others, this campaign would not have had such a positive impact. It is such an honour to receive this recognition, particularly for this campaign which is very near and dear to my heart.”Roxanne Beaubien, Manager of Corporate Communications and Media Relations at London Police Service.
IABC recognizes excellence in organizational communications with project-based awards at the international, national and chapter levels. At IABC London, we are excited to be relaunching our local project-based awards program, Virtuoso Awards, for 2020. Stay tuned for the ‘Call for Entries’ opening in January 2020!