Keeping teams on track, on time and on budget – Meet IABC London member Jodelle Morris
“She makes multi-tasking – and looking stylish – look simple, helping the Creative Services and Client Services teams stay on track, on time and on budget.” Meet IABC London member Jodelle Morris, as described by her team at The Marketing Department (TMD).
Jodelle is a Client Services Manager at TMD, a strategic marketing and communications company. Her roles and responsibilities fall into three main areas: client/project management, creative strategy and marketing strategy.
“I manage a book of clients and various projects concurrently from start to finish while keeping key stakeholders aware of status,” explains Jodelle. For various projects, she collaborates with the Creative Services team in conceptual development stages and assists with the development of strategic marketing and communication plans.
Projects include anything from traditional print, media planning and placement, event planning and implementation to digital and social strategies. Prior to TMD, Jodelle worked in the Toronto fashion industry and gained valuable experience in brand marketing, PR and event planning.
Jodelle has been a confirmed member of IABC for two years, but has been involved and attending chapter events over the past four years.
“There are many benefits of being an IABC member, namely the networking events and workshops,” says Jodelle. “It’s a great way to meet new people in the industry and get involved with the community.”
Jodelle is passionate about mentoring and speaking to students about planning for their future. She proudly attends Annual Alumni day for her former program, Fashion Merchandising at Fanshawe College as a guest speaker.
“I’ve always said that networking is the most important thing – besides education, of course – for students to remember,” advises Jodelle. “More opportunities will arise by networking with more people in the industry. And becoming a member of IABC is the perfect avenue.”
Students often keep in touch with Jodelle to let her know how they’re doing in their new careers. She encourages those new to the field to “have an open mind when entering the workforce. You’re likely not going to get your ‘dream job’ off the hop so be patient, put in the hours and work towards a realistic goal.”
Jodelle also volunteers as a member of the School of Design Committee and the Development Committee for the Fashion Merchandising Program at Fanshawe College.