ATMOS Marketing and Fanshawe College Partnered to Teach Advanced Digital Marketing Tactics to the Local Business Community
Over the course of three months in the spring of 2015, ATMOS Marketing partnered with the Fanshawe College Lawrence Kinlin School of Business and the Centre for Digital and Performance Arts to host three breakfast seminars on the subject of digital marketing.
Featuring specialized speakers from ATMOS Marketing, the series covered topics including online advertising, content and SEO and analytics and CRO. At each presentation, attendees learned how to align these actionable tactics with their business’ overall goals.
- CRM Retargeting for GDN, Facebook and Twitter
- Maximizing Online Revenue via Lead Nurturing
- Conversion Rate Optimization Testing
Business leaders across various service and retail-based industries attended the events at Fanshawe College’s downtown campus. After enjoying a hearty breakfast from Steel Grill Catering, they participated in a 45 minute tutorial that welcomed questions and encouraged lively discussion. By the end of the sessions, the goal was to give attendees an understanding of where they should be investing their marketing budget – now, and in the future.
The organizers of Digital Diner understood the importance of training and retaining skilled, local talent within such a dynamic industry. To support the next generation of digital marketing professionals, proceeds from ticket sales are being donated to an award for students enrolled in Fanshawe’s new Bachelor of Commerce (Digital Marketing) program, starting in September of 2015.
Though the spring sessions of Digital Diner have come to a close, ATMOS Marketing and Fanshawe College have plans of bringing it back for this fall. For more information, visit http://www.digitaldiner.co/.