Dear Santa, I’ve been a very good PR Girl this year. I’ve measured my campaigns, and integrated digital and traditional tactics. I’ve grown my business and demonstrated return on investment. I think I’m pretty confident in my place on your Nice List. So, here is my wish list for Christmas this year. 1. Spa Day…

Now more than ever, a company’s digital presence and online marketing activities are increasingly vital tools in driving business and building your brand with consumers. But things move fast and with no access to real-time digital data, it’s akin to stumbling around in the dark. adHOME is very proud to announce the launch of their…

   Last month the winners of the prestigious 2014 Silver Leaf Awards were announced, and included two winning entries from London, Ontario. The national awards recognize outstanding work in communication management, and were announced by the Canadian Western and Eastern Regions of the International Association of Business Communicators (IABC). Fred DeVries, Diana Cunningham and Scott…

Submitted by Matt Quin While presenting at the Fanshawe CCPR program recently, the conversation focused on the value of an IABC membership. A major point of interest for the students is that of the resources available. Have you checked them out? If not, I encourage you to set aside time to explore. These resources aren’t…

By: Jamie Gill and Laura Tyrrell “If you’re an adrenaline junkie you have picked the right field!” For IABC London member Shannon Sasseville, working in communications is fast-paced and unique in that it is both rewarding and challenging. “It almost becomes more of a lifestyle than just a career.” Sasseville is a member of the…

We’re already planning for the 2015 Virtuoso Awards. If you’re interested in helping out, please attend our first committee meeting at 5 p.m. on Nov. 18. The first meeting will be held downtown at Nicholson Sheffield Architects (358 Talbot St, London, ON N6A 2R6). The time commitment for the committee will involve one meeting per…