Using the “spectacle of surgery” to reach audiences, educate and achieve organizational goals
On May 10, 2017, St. Joseph’s Healthcare Hamilton brought 350,000 people into an operating room to watch one of its most skilled surgeons transplant a kidney from Naga Turaga into her husband. Thousands – if not millions – more were exposed to the surgery through traditional and online media in the days that followed.
Think back to the photos from the 1800s – crowds being brought into operating “theatres” to catch the “spectacle of surgery.” Medical professionals watched to learn; the curious came to witness miraculous medicine. St. Joe’s used Facebook Live to live-stream a kidney transplant surgery, and its audience and purpose shared some of the same goals.
Join IABC London as we hear from Agnes Bongers, Director of Public Affairs, and Lindsay Whelan, Public Affairs Specialist at St. Joseph’s Healthcare Hamilton as they demonstrate how they used this most modern communication tool to support the goals of the organization. They will they take us through the sometimes challenging process of developing and ensuring a fulsome plan and organization agreement to create a successful live-streaming event, and discuss lessons learned that can be incorporated into future events.
We’ll also look at the measurable successes of a live-streaming event – through the first live-streaming of a kidney transplant in Canada.
You don’t want to miss this event!
When: Wednesday, October 25 from 5:30 – 7 pm
Where: Taproot, above the Root Cellar, 623 Dundas Street
Tickets: $15 Student | $25 Member | $35 Non-Member
RSVP Registration closes on Monday, October 23rd at 3 p.m.